The blog
Coaching, habits, and the science underneath
Practical writing for coaches and the people they coach. No hacks, no 30-day miracles.
Coaching
The read receipt is lying to your clients
Why we let coaches hold a read receipt for an hour, and what that small change fixes about the coach–client relationship.
HabitsBuilding habit streaks that survive a bad week
Streaks are great motivation until the day they break. Here is how to structure habits so one bad week costs a client a day, not a month.
NutritionWhy every AI nutrition plan we generate gets a human signature
An AI can draft a meal plan in seconds. Here is what it still gets wrong, and why a board-certified nutritionist reviews every plan before a member sees it.